Business Vision
Challenges and needs of society
Business vision
Market analysis and strategies
Opportunities and risks
- Growing agrochemicals markets in Asia and South America, growth in the market for agrochemical-related products (disease prevention fields)
- Growing Asian market and sluggish domestic market for packaging materials, growing needs to address environmental issues
- Growth in ICT markets such as for 5G and high-performance displays
- Uncertainty surrounding China and emerging economies
Strengths
- Broad product lineup
- Proprietary R&D and production technology
- Overseas expansion, particularly in Asia
- Customer base built on providing a swift response
Basic strategies
- Strengthen our business portfolio by shifting to high value-added products
- Expand businesses by tapping into overseas growth markets
- Create new products and businesses and respond to environmental needs through collaboration within and outside the Group
Specific strategies
Agrochemicals
- Tap growth in the Asian and South American markets
- Strengthen agrochemical-related areas (disease prevention fields)
Coating & engineering materials
- Tap growth in the Asian market
- Globally expand environmentally friendly products
- Accelerate market penetration of high-performance products
Performance films & sheets
- Bolster our business platform by transforming our product portfolio
- Maintain and expand our market share in ICT fields
Value chain
Main Products
Coatings & Engineering Materials
Polyurethane resins (TAKENATE™, TAKELAC™), Packaging adhesives, Polyolefin resins, Coating resins, Sealants for displays
Performance Films & Sheets (Packaging Films)
Biaxially oriented polypropylene films, Cast polypropylene films, Linear low-density polyethylene film (T.U.X™)
Performance Films & Sheets (Industrial Films and Sheets)
Semiconductor and electronic components manufacturing process films (ICROS™ TAPE), Foam sheets, Encapsulant sheets for solar cells (SOLAR ASCE™, SOLAR EVA™)
Agrochemicals
Insecticides, Fungicides, Herbicides, Non-crop specialty chemicals, Pet medication ingredients
Market share and market growth rate of key products (FY2019)
| Agrochemicals | ||
|---|---|---|
| Market share | Market growth rate | |
| Global | - | 3.0%* |
| Asia | - | 2.3%* |
| Japan | 10% | 1.1%* |
* *FY2018–2023
| TAKELAC™ / TAKENATE™ packaging adhesives | ||
|---|---|---|
| Market share | Market growth rate | |
| Japan | 29% (No. 2) | <1% |
| ASEAN | 30% (No. 1) | 7% |
| T.U.X™ high-performance sealant film | ||
|---|---|---|
| Market share | Market growth rate* | |
| Japan | 34% (No. 1) | <1% |








