Business Vision
Challenges and needs of society
Business vision
Market analysis and strategies
Opportunities and risks
Vision care
- Global market growth
Nonwovens
- Slowing in exports of baby diapers but stable growth in domestic adult diaper market
- Intensifying competition in East and Southeast Asia
Dental materials
- Rapid changes in trends (shift towards smaller instruments) and expansion in digital dental technology market
Strengths
Vision care
- Broad product lineup
Nonwovens
- Consistent technological capabilities, from base resins to processing
Dental materials
- Global brand power
- R&D capabilities ranging from raw materials to dental materials
Basic strategies
- Expand existing businesses by steadily tapping growth demand
- Step up development of new products and businesses that help improve QOL
- Harness M&As and alliances to expand and reinforce business platforms
Specific strategies
Vision care
- Further expand business by developing and bringing new products to market
Nonwovens
- Maximize production and sales through strategic alliances with customers
Dental materials
- Expand business by launching products that support and promote digitalization
Main Products
Vision Care Materials
Ophthalmic lens materials (MR™, RAV7™), Photochromic lens materials (SunSensors™)
Highly-functional lens materials (UV+420cut™, NeoContrast™)
Lens coating materials
Personal Care Materials
Acrylamide, Medical materials, Bio chemicals(Methacrylamide), Medical Materials(Taurine, Serine, PLGA™)、Home Care Materials(DMI™)
Nonwovens
Nonwovens (SYNTEX™, TAFNEL™, AIRYFA™), Breathable films (ESPOIR™), Polyolefin synthetic pulp (SWP™, KEMIBESTO™)
Dental Materials
Restoratives (Charisma™, Venus™), Adhesives (Super-Bond™, iBOND™), Artificial teeth, Denture materials (PALA™), Impression (Flexitime™), Digital equipment / materials (cara™, DIMA™)
Market growth rate for key products
| Vision care | Ophthalmic lens materials (MR™ series, RAV7™ series)*1 | 4% |
|---|---|---|
| Nonwovens | SYNTEX™ (spunbonded nonwoven hygiene materials)*2 | 5% |
*1 FY2014–2019
*2 FY2013–2020








