Mobility
Position:    index Mobility

Business Vision

Challenges and needs of society

There is increasing uncertainty surrounding market conditions, such as the COVID-19 pandemic forcing automobile manufacturers to reduce or suspend production activity in many regions, and concerns about decline in automobile demand owing to the slump in the global economy. On the other hand, increasing global environmental awareness is driving demands for better fuel efficiency and the shift towards vehicle electrification continues to progress year after year, creating diverse new needs for even lighter weights and increased comfort in automobiles.

Business vision

Mitsui Chemicals defines “mobility” as the various modes of transportation for both people and things, but most notably automobiles. While responding in an appropriate and speedy manner to minimize the near-term business impact of COVID-19 in our Mobility domain, we aim to achieve sustainable growth by providing solutions to meet diversified needs and bolstering the competitiveness of each business.

Market analysis and strategies

Opportunities and risks

  • Growing demand for lighter weight
  • Growing demand for safety and comfort
  • Emergence of new demand mainly for electrification and autonomous driving systems
  • Slump in automobile demand owing to COVID-19

Strengths

  • Extensive lineup of materials
  • Advanced technological capabilities and product quality
  • Customer base
  • Technical support
  • Ability to propose total solutions across the value chain

Basic strategies

  • Generate expanded business opportunities from lighter weight and battery material trends
  • Generate business opportunities from the integration of vehicles and ICT
  • Beef up proposal capabilities by anticipating demand from the initial stages of automotive development

Value chain

Value chain

We aim to deliver customer and consumer value by harnessing the Group’s various materials, components, molding technology, and development support capabilities to provide real and tangible solutions.


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